We heart Moscow is a social project. Its mission is to promote Moscow among tourists from all over the world, to help travelers in the city, giving them all necessary information, to keep the track of urban events for expats that moved to Moscow from abroad. We make lists of best places in the city, based on the opinions of Muscovites. We create mobile travel guides with geolocation support; make short films and reports about Moscow, touting it around the world. Website weheart.moscow is a place that unites people who loves Moscow and pays interest to it.
"It all started with the Lonely Planet guides. The guides, they release all around the world, from America to Australia, were acknowledged the best hundreds of times. It is believed that the Lonely Planet brand in the sphere of tourism is something like Apple in the sphere of technology. Of course, there was a book about Moscow. I saw it for the first time in 2010. Nicely decorated, it told me a lot of interesting information about the city that was, as it turned out, absolutely unfamiliar for me.
From the first pages, the book advised not to walk in the street alone, because of the high crime rate, called «Moose Island» Park the best place to have a rest and related Coffeemania and Coffee House to the same price range -as very cheap places. Imagining the usual European student, coming to Coffeemania for a cheap dinner, I felt ashamed of Lonely Planet and sad for my hometown.
I found such nonsense in all guidebooks about Moscow issued by foreign publishers. Why can’t we make it better? We Heart Moscow idea was born at a moment when I realized that making it better is possible and necessary. Moreover, it is simple.
Large companies have not realized yet that within a couple of years travelers will seek up to date information in the applications installed on their phones or tablets, not in the thick books with outdated information. We heart Moscow is to date the most advanced Moscow guide for English-speaking users. With the help of this project, my team will try to show the real capital of Russia, its best and most welcoming part to the world.»